“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
- John Wanamaker (1838 – 1922).

John Chow dot com is one of the most popular blogs in the web. This Miscellaneous Rambling of a Dot Com Mogul is typically the brain child of John Chow. The blog ranked 2,559 in Alexa is known to have estimated $12,406.76 in July 2007 alone. Chow personifies what it takes to earn money online. He has raised to an iconic status with a large number of blogger-fans who comment on his blog frequently.

Chow has been a resident of Vancouver, Canada all his life. After an initial stint as a partner in a local Richmond printing company, where he continued to serve for a decade, Chow decided to go for a change. He found his new calling in Internet. He founded a little technology site called The TechZone on April 1999. Currently it is one of the largest hardware tech sites on the web. It has generated over 10,000 pages and receives 200,000 page views everyday.

His ultimate claim to fame was John Chow dot Com (erstwhile The Wired World Of John Chow). The site adds a tag of The Miscellaneous Ramblings of a Dot Com Mogul that best describes Chow – the ”dot com mogul” who enjoys rambling. He is inherently a virtuoso promoter as well as an inquisitive scientist. The amalgamation of these qualities has made John a perfect mogul.

More so, each post on John Chow dot com depicts well researched experiments on downlines (AGLOCO), paid reviews, page rank, backlinks, Adsense optimization or content, or more digg bait. Chow, a trained Chemist and nerd of the 3rd order always prefers experiments.

Some of his commendable dexterity includes effective use of Advertising. His success is obvious as Chow knows which Internet advertising channel to use and its effectiveness. One of his recent ads on Google Adsense “Make Darren Rowse Money” lured thousands of bloggers almost instantly with the Problogger blogging tips. He is a great marketing campaigner who knows the way to generate buzz among the blogger’s community. He awards prizes to his readers such as 1GB Lego Flash Drive to attract bloggers interested in the site.

John serves to be an example for the online money makers. He shows the young entrepreneurs that 15 minutes of writing a day is not enough. Money making on the blog requires sheer commitment. He exemplifies that feasible research of monetization methods, traffic building, link and good content are essential for making money online. John’s key to success is of course his thoughts that agree to the famous quote -

“My World! My Rules.”

What do you think about John Chow dot Com Blog? Hot or Not?