Playboy Beach Towel – “Sex Would Even Sell A Poor Campaign”
Agency: Grey, Argentina, Buenos Aires
Playboy is all set to make its brand image fly high with its latest cult - Playboy beach towel. The towel campaign with women posing on the towels on the beach, displays a request to join the playboy parede and be a “march playmate”. Freaky though, the concept is about posing as Playboy’s live cover model, the campaign wouldn’t be a waste as far as the ambience remains bewitching.
The voice is, should a woman pose for the Playboy cover - yet pending, a girl or tubby lady or a grandma could she generate the hex for the brand. Though women might not be its target market in terms of readers, however there are several women who would prefer to see themselves on a playboy cover, and more even with men willing to ogle.
Could there be two opinions on the bootomline “Sex would even sell a poor campaign”? It needs to be cleared out that the campaign is not about selling towels, rather it airs a sexually-oriented magazine, which perfectly justifies the use of sex in the ad. After all, the ad unleashes Playboy’s zeal to establish itself among the ”best brands of the world”.
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One Comment, Comment or Ping
I want one!
Always wanted my picture in playboy…
Sep 13th, 2007 [ Quote ]
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