One among the top 500 most sought-after websites in the globe, Squidoo is exclusively designed for those who bid to set up a page on their favorite topic – absolutely free. The website is a piece from speaker, author and notable blogger Seth Godin, supported by his founding team Corey Brown, Heath Row and Gil Hildebrand, Jr. and book editor Megan Casey.
Squidoo provides a single page interface for highlighting a person’s knowledge, recommendations, or expertise, known as lenses. A lens may cover any topic – people, places, ideas, sports, pets or products, hobbies, philosophy or politics. Generally the emphasis lies on personal agendas, causes, opinions, expertise and products pointing to content on the web. The lenses generated by the users form a network on Squidoo. The users creating lenses are familiar as lensmasters. They employ the online tools to offer abstracts, feeds, lists and links for the users, providing an in-depth chronicle of the topic.
The revenue of Squidoo is split among the community of lensmasters. The lensmasters receive 50%, Squidoo itself 45% and 5% goes straight to charity. Interestingly, nearly half of the lensmasters donate their royalties to 45-featured charities.
Squidoo continues to witness a vehement increase in its traffic figures – more than 40% growth monthly commencing from spring of 2007, as estimated by Alexa.
